The Estate Of Kobe Bryant has co-founded a bodycare brand, Art of Sport, featuring a range of products to enhance athletic performance.

The basketball legend has enlisted a team of athlete ambassadors to help develop and test the new line, including NBA player James Harden, Chicago Cubs infielder Javier Báez, and professional surfer Sage Erickson, and commented 'My mentality is to always rise and compete. That's why I'm a founding partner of Art of Sport... Proud of this team. Proud of this challenge'.